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Basic steps such as? There is not much available about it. Also, you think too highly of corporations. Companies literally have an intern change their logo for
by jiofih 7y ago
Basic steps such as? There is not much available about it.
Also, you think too highly of corporations. Companies literally have an intern change their logo for no reason, i’ve been that intern. There are dozens of levels of people more worried about saving face than anything else.
- chasing 7y agoBasic steps such as reaching out to some people at BMW and asking them about it. Talking to other people who do similar sorts of design work and try to understand why choices would've been made. Ask someone who might actually know the specific constraints involved in this kind of design work and ask them to weigh in. This article is just whining about something the author doesn't like. Which, it's fine not to like something. But not everything is designed for your eyes and your personal tastes only. So a design journalist should hold themselves to a higher standard and attempt to understand and illuminate rather than just point and sneer. (Which, I know: This article is just click-bait and not intended to be anything more than that. In which case: Why is it on Hacker News?)
- jiofih 7y agoWho hurt you?
- chasing 7y agoAs an intern you changed the logo for a company with a public-facing brand with the same value and visibility as BMW's? For no reason and with no other oversight?