I do a little bit of everything, including design, and what appeals to me about ultra-minimalism is that it takes very little effort or talent. To do it well ta

I do a little bit of everything, including design, and what appeals to me about ultra-minimalism is that it takes very little effort or talent. To do it well takes some real creativity, but if you're just jumping on the bandwagon it's very easy to imitate and half the work of a more detailed design. You get to be lazy while acting like you're trendy and cutting-edge.