7 ms·
My take on this is the airplane propellers in the center--that's what the white and blue signifies, for those who don't know--draw your eye toward the center-po
by nathanaldensr 7y ago
My take on this is the airplane propellers in the center--that's what the white and blue signifies, for those who don't know--draw your eye toward the center-point of the logo, but the "BMW" draws your eye back up, causing a sort of "oscillation." If they insist on this design then eliminating the outer ring would likely cause a more balanced reaction.
- mi100hael 7y agoThe white & blue checkering is actually a nod to the Bavarian colors/flag. The propeller metaphor came later. https://www.bmw.com/en/automotive-life/bmw-logo-meaning-history1.html https://www.bmw.com/en/automotive-life/bmw-logo-meaning-hist...
- zzzcpan 7y agoYeah, should have removed the letters too.