Related to Pepsi, have you seen their 2008 rebranding document? https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumbe

Related to Pepsi, have you seen their 2008 rebranding document? https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... I'm still not convinced it isn't satire as it has some truly breathtaking BS. Some quick highlights: The new logo incorporates 5000 years of design (including Vastu Sastra, Golden Ratio, Feng Shui, Vitruvian Principle, and the Mobius Strip) The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio. The Pepsi Ratio is aesthetic geometry. Incorporates "The Earth’s Geodynamo" and "Magnetic Dynamics" to create the "The Pepsi Globe Dynamics" Edit: A few articles about it still exist: https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesign-document-1-million-for-this/ https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesig... https://gawker.com/5150582/breathtaking-document-reveals-pepsis-logo-is-pinnacle-of-entire-universe https://gawker.com/5150582/breathtaking-document-reveals-pep... https://www.telegraph.co.uk/news/newstopics/howaboutthat/4591892/Pepsi-logo-design-document-sparks-internet-hoax-debate.html https://www.telegraph.co.uk/news/newstopics/howaboutthat/459... Glad it hasn't completely disappeared yet.