4 ms·
I agree. It seems like the obvious solution would have been to just remove the light gradient—and maybe the bevels.
by samsolomon 7y ago
I agree. It seems like the obvious solution would have been to just remove the light gradient—and maybe the bevels.
- xhroot 7y agoMaybe they should have gone with a slight tweak of the 1963 version https://cdn.bmwblog.com/wp-content/uploads/2020/03/BMW_logo_evolution.jpeg https://cdn.bmwblog.com/wp-content/uploads/2020/03/BMW_logo_... and scored retro-nostalgia points with the older crowd, too.
- rootusrootus 7y agoYikes. Putting it on the same page as the past logos just emphasizes how chintzy it looks.
- DanTheManPR 7y agoI wonder why they didn't just revert to the 1963 logo. A lot of mid-century logo designs seem to actually express the flat minimalism that is currently fashionable.