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My favorite observation on the changing of corporate logos: https://flowingdata.com/2009/08/13/pepsi-and-coca-cola-logo-design-over-the-past-hundred-years/ http

by mark-r 7y ago

My favorite observation on the changing of corporate logos: https://flowingdata.com/2009/08/13/pepsi-and-coca-cola-logo-design-over-the-past-hundred-years/ https://flowingdata.com/2009/08/13/pepsi-and-coca-cola-logo-...

throwsprtsdy 7y ago
The 1973 Pepsi colors are really similar to the BMW Motorsport ("M") color scheme, with a light blue, dark blue/purple, and red. https://www.schemecolor.com/bmw-m.php https://www.schemecolor.com/bmw-m.php
scrooched_moose 7y ago
Related to Pepsi, have you seen their 2008 rebranding document? https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... I'm still not convinced it isn't satire as it has some truly breathtaking BS. Some quick highlights: The new logo incorporates 5000 years of design (including Vastu Sastra, Golden Ratio, Feng Shui, Vitruvian Principle, and the Mobius Strip) The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio. The Pepsi Ratio is aesthetic geometry. Incorporates "The Earth’s Geodynamo" and "Magnetic Dynamics" to create the "The Pepsi Globe Dynamics" Edit: A few articles about it still exist: https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesign-document-1-million-for-this/ https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesig... https://gawker.com/5150582/breathtaking-document-reveals-pepsis-logo-is-pinnacle-of-entire-universe https://gawker.com/5150582/breathtaking-document-reveals-pep... https://www.telegraph.co.uk/news/newstopics/howaboutthat/4591892/Pepsi-logo-design-document-sparks-internet-hoax-debate.html https://www.telegraph.co.uk/news/newstopics/howaboutthat/459... Glad it hasn't completely disappeared yet.
arketyp 7y ago
Pepsi is such an archetype of the eternal identity crisis it's almost a classic identity in itself. On a shitty day, I buy Pepsi.
- davrosthedalek 7y ago
  They should just make "Is Pepsi OK?" their new slogan and be done with it.

by mark-r 7y ago

throwsprtsdy 7y ago

The 1973 Pepsi colors are really similar to the BMW Motorsport ("M") color scheme, with a light blue, dark blue/purple, and red. https://www.schemecolor.com/bmw-m.php https://www.schemecolor.com/bmw-m.php

scrooched_moose 7y ago

Related to Pepsi, have you seen their 2008 rebranding document? https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.net/wp-content/uploads/pepsi-arnell... I'm still not convinced it isn't satire as it has some truly breathtaking BS. Some quick highlights: The new logo incorporates 5000 years of design (including Vastu Sastra, Golden Ratio, Feng Shui, Vitruvian Principle, and the Mobius Strip) The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio. The Pepsi Ratio is aesthetic geometry. Incorporates "The Earth’s Geodynamo" and "Magnetic Dynamics" to create the "The Pepsi Globe Dynamics" Edit: A few articles about it still exist: https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesign-document-1-million-for-this/ https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesig... https://gawker.com/5150582/breathtaking-document-reveals-pepsis-logo-is-pinnacle-of-entire-universe https://gawker.com/5150582/breathtaking-document-reveals-pep... https://www.telegraph.co.uk/news/newstopics/howaboutthat/4591892/Pepsi-logo-design-document-sparks-internet-hoax-debate.html https://www.telegraph.co.uk/news/newstopics/howaboutthat/459... Glad it hasn't completely disappeared yet.

arketyp 7y ago

Pepsi is such an archetype of the eternal identity crisis it's almost a classic identity in itself. On a shitty day, I buy Pepsi.

davrosthedalek 7y ago
They should just make "Is Pepsi OK?" their new slogan and be done with it.