3 ms·

New logo looks like shit. Being ironed is the least of its problems. What kind of potato-headed executive greenlit this BS?

• randcraw 7y ago
  Probably it's the same exec who decided BMW steering should become numb and lifeless, apparently to remind drivers that BMWs are luxury cars first and fun cars second. And to anticipate the response, no, this wasn't inevitable as steering became more electrical. At the same time, several other carmakers produced far superior electric steering systems to BMW's (e.g. Audi, Porsche). About 2012 BMW made a design choice to dumb down the steering response of all their cars, IMO thereby dissing BMW's very identity as the ultimate driver's car. Now I'm not sure they'll ever be able to reclaim those 60+ years of proud history they so cluelessly dismissed.
  • johnbrodie 7y ago
    As a car guy, I increasingly view BMW as I view Maserati - A car that is leased by people that want to display a certain level of wealth. BMW's decreasing reliability reputation backs up that thinking, along with the changes you mention.