4 ms·
The new logo looks more top heavy somehow. When there was a dark ring the logo looked balanced, now it looks like the center of gravity is off and the logo woul
by valine 7y ago
The new logo looks more top heavy somehow. When there was a dark ring the logo looked balanced, now it looks like the center of gravity is off and the logo wouldn’t stay upright if placed on a table.
- rootbear 7y agoInteresting, that was exactly my reaction to it. It's unbalanced in a way the old one wasn't.
- lopis 7y agoOffcenter like a football club badge
- nathanaldensr 7y agoMy take on this is the airplane propellers in the center--that's what the white and blue signifies, for those who don't know--draw your eye toward the center-point of the logo, but the "BMW" draws your eye back up, causing a sort of "oscillation." If they insist on this design then eliminating the outer ring would likely cause a more balanced reaction.
- mi100hael 7y agoThe white & blue checkering is actually a nod to the Bavarian colors/flag. The propeller metaphor came later. https://www.bmw.com/en/automotive-life/bmw-logo-meaning-history1.html https://www.bmw.com/en/automotive-life/bmw-logo-meaning-hist...
- zzzcpan 7y agoYeah, should have removed the letters too.