> This is true for you and other discerning readers. A lot of people just want the new Jack Reacher. I don't know what the experience is in the US, but in the

> This is true for you and other discerning readers. A lot of people just want the new Jack Reacher. I don't know what the experience is in the US, but in the UK, Waterstones' insight has been that it's not worth competing for those customers. They'll just buy the new Jack Reacher from a supermarket or, at best, WH Smiths (the stationery store). To be price-competitive with the supermarkets, you have to discount so heavily that you'll lose money on every sale anyway. Waterstones have targeted the discerning reader and are doing well at it. This appears to be an attempt to replicate Waterstones in the US.