The “real” full price of a lot of non-luxury clothes is more like 60-70% of “full price” and it’s not a real sale until it dips under that. A lot of traditional

The “real” full price of a lot of non-luxury clothes is more like 60-70% of “full price” and it’s not a real sale until it dips under that. A lot of traditionally lower-edge-of-upscale brands have even gone that way. Between that and vanity sizing buying clothes involves a lot of looking at and interpreting bullshit numbers.