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The author's interpretation seems to be that the spirit of "child-like playfulness" was already the dominating design paradigm at Google, as characterized by Sa
by alxlaz 7y ago
The author's interpretation seems to be that the spirit of "child-like playfulness" was already the dominating design paradigm at Google, as characterized by Saville in 2010, and the re-design of the logo was done in this spirit. It's pretty plausible, given that this was the first time Google was changing its logo in ten years.
Edit: FWIW, it's not designs that are just flat that the author considers child-like. It's a design vocabulary that uses flat designs, cartoonish characters (e.g. Octocat), addressing users in a child-like manner that's seen as childish. Flatness is just one element of this vocabulary.
- tobr 7y agoTo be clear, I don't necessarily disagree with the idea that cartoons and vivid color schemes are used more prominently in the digital world, but I think the discussion of skeuomorphism vs flat design is mostly besides the point, and is undermining her argument with unconvincing examples.