4 ms·

BMW’s new flat logo is everything that’s wrong with modern logo design

21 points by gscott 7y ago

Grazester 7y ago
The logo is the last thing you will be talking about when you see the new BMW grill design.
tibbydudeza 7y ago
Bring back Chris Bangle and his flame surfacing.
klingonopera 7y ago
I don't see the problem with the actual flatness here, but that they removed a lot of details, the black ring, the grey cross in the Bavarian flag, and the grey circle encompassing that. IMHO, they should've just removed the "specularity", making it flat, but preserving the details. They went for both minimal and flat, but just flat would've been fine. EDIT: I mean, honestly, it looks like a Bavarian-colored host[0] glued onto the hood. May or may not be a coincidence, considering Bavaria is very traditional and Roman Catholic. (Source: Am German, live in Germany, spent 8 years in BY, two of which in Munich.) [0]: https://en.wikipedia.org/wiki/Sacramental_bread#Roman_Catholic_Church https://en.wikipedia.org/wiki/Sacramental_bread#Roman_Cathol...
gjvc 7y ago
Proof, were it necessary, that not all change is progress.
jsjddbbwj 7y ago
That is really pathetic and distasteful. Whoever came up with this probably has his head stuck well up his ass.
- randie63 7y ago
  But i would argue that whoever had the idea with the 2x size grill has an ass where a head typically is
hdjejdjd 7y ago
This is just a person's opinion masquerading as critique. I feel like garbage like this so called article is something I like less in modern society than some car company changing their logo.
aaron695 7y ago
> Why would you make your logo harder to see? Next on Verge, People who wear brands, are they just insecure? Other than we get to Hate, what exactly about this article is news? What backs their theory? Educated Designers see trends and follow, why do we think we are better than the top designers in the world? Especially since they create the reality. They tell us what to like, and we do.
burk96 7y ago
MS Paint Quick comparison https://i.imgur.com/tGda2X9.jpg https://i.imgur.com/tGda2X9.jpg
pvaldes 7y ago
If you can't win against electric cars, make your logo look like an atom. The oily black is not so trendy currently as it was.
Haga 7y ago
Looks linke a Crash Test track Mark?
_bxg1 7y ago
Getting strong "graphic design is my passion" vibes

21 points by gscott 7y ago

Grazester 7y ago

The logo is the last thing you will be talking about when you see the new BMW grill design.

tibbydudeza 7y ago

Bring back Chris Bangle and his flame surfacing.

klingonopera 7y ago

I don't see the problem with the actual flatness here, but that they removed a lot of details, the black ring, the grey cross in the Bavarian flag, and the grey circle encompassing that. IMHO, they should've just removed the "specularity", making it flat, but preserving the details. They went for both minimal and flat, but just flat would've been fine. EDIT: I mean, honestly, it looks like a Bavarian-colored host[0] glued onto the hood. May or may not be a coincidence, considering Bavaria is very traditional and Roman Catholic. (Source: Am German, live in Germany, spent 8 years in BY, two of which in Munich.) [0]: https://en.wikipedia.org/wiki/Sacramental_bread#Roman_Catholic_Church https://en.wikipedia.org/wiki/Sacramental_bread#Roman_Cathol...

gjvc 7y ago

Proof, were it necessary, that not all change is progress.

jsjddbbwj 7y ago

That is really pathetic and distasteful. Whoever came up with this probably has his head stuck well up his ass.

randie63 7y ago
But i would argue that whoever had the idea with the 2x size grill has an ass where a head typically is

hdjejdjd 7y ago

This is just a person's opinion masquerading as critique. I feel like garbage like this so called article is something I like less in modern society than some car company changing their logo.

aaron695 7y ago

> Why would you make your logo harder to see? Next on Verge, People who wear brands, are they just insecure? Other than we get to Hate, what exactly about this article is news? What backs their theory? Educated Designers see trends and follow, why do we think we are better than the top designers in the world? Especially since they create the reality. They tell us what to like, and we do.

burk96 7y ago

MS Paint Quick comparison https://i.imgur.com/tGda2X9.jpg https://i.imgur.com/tGda2X9.jpg

pvaldes 7y ago

If you can't win against electric cars, make your logo look like an atom. The oily black is not so trendy currently as it was.

Haga 7y ago

Looks linke a Crash Test track Mark?

_bxg1 7y ago

Getting strong "graphic design is my passion" vibes