3 ms·
Trademarks matter in context a lot. An Apple branded computer is a lot stronger than an Apple branded apple. They choose a brand name bordering on descriptive.
by dumbfoundded 7y ago
Trademarks matter in context a lot. An Apple branded computer is a lot stronger than an Apple branded apple.
They choose a brand name bordering on descriptive. If it's descriptive, ie "Great Computer Co.", it's pretty weak. It'll be tough to own "Via" for anything in transportation.
- samatman 7y agoThat would be like owning the trademark "General Electric" and selling electrical equipment...
- ska 7y ago... which is why you never see any other companies with "electric" or "electronics" in their name.
- titanomachy 7y agoInternational Business Machines General Electric General Motors Advanced Micro Devices To be fair, all were among the first companies to make the thing they are named for.
- dumbfoundded 7y agoWell, General Electric predates many of the Supreme Court rulings that establish American trademark law. https://en.wikipedia.org/wiki/List_of_United_States_Supreme_Court_trademark_case_law https://en.wikipedia.org/wiki/List_of_United_States_Supreme_...