> It'll enable people to be more authentic, transparent, and casual. Which will, I suspect, drive analytics enhancements to help get under one's skin and/or se

> It'll enable people to be more authentic, transparent, and casual. Which will, I suspect, drive analytics enhancements to help get under one's skin and/or sell users more junk. The tweet disappearing from the user-facing view will not prevent its being dissected and its information stored. And the point will be likely missed by most users...