I have mixed feelings about this. My feeling when faced with a paywall is to simply click "back" - if you don't want me to read your content, that's fine to me.

I have mixed feelings about this. My feeling when faced with a paywall is to simply click "back" - if you don't want me to read your content, that's fine to me. You don't expect to be reading a full-text (say) Harry Potter out of a HN link, and I'm good with that, and I paid for my own copy. But a page that looks like content and then won't show it is bait-and-switch, so no thanks.