It is the business model of Whirlpool corp. KitchenAid's destiny was fixed when Whirlpool bought them, they buy brands with stellar reputations and cheapen the

It is the business model of Whirlpool corp. KitchenAid's destiny was fixed when Whirlpool bought them, they buy brands with stellar reputations and cheapen the products over time, miking them into the ground. They did this to Maytag as well. Sadly as of lately Electrolux seems to be following the model of Whirlpool and GE of acquiring and ruining brands.