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When a brand becomes a target is ceases to be a good brand. Kitchen-aid has been slapping their name on all sorts of value engineered hand mixers, blenders and
by dsfyu404ed 7y ago
When a brand becomes a target is ceases to be a good brand.
Kitchen-aid has been slapping their name on all sorts of value engineered hand mixers, blenders and other kitchen appliances for a few years not. It's only a matter of time until they succumb to the urge to cheap out on their core product line and rake in the profits for a decade or so while perception catches up with reality.
- kls 7y agoIt is the business model of Whirlpool corp. KitchenAid's destiny was fixed when Whirlpool bought them, they buy brands with stellar reputations and cheapen the products over time, miking them into the ground. They did this to Maytag as well. Sadly as of lately Electrolux seems to be following the model of Whirlpool and GE of acquiring and ruining brands.