I may be missing something, but this seems like a mostly unnecessary move by Apple. At least it doesn't need to be so strong. What exactly are they trying to pr

I may be missing something, but this seems like a mostly unnecessary move by Apple. At least it doesn't need to be so strong. What exactly are they trying to prevent here, developers getting around the 30% cut to Apple, crappy user experience? For apps where it genuinely makes sense to have an in-app subscription option, developers will most likely add it in anyway. The increased conversion rate will make it worth it in many cases. Not good enough? Start using app store exposure as a stick & carrot. Don't want people to load an app and immediately be told to go sign up online? Ban apps that rely on subscriptions.