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How KitchenAid and Le Creuset Took over Kitchens
- graphicsRat 7y agoWe put a kitchen Aid blender on our wedding list almost 4 years ago. It's costly but rock solid, near if not industrial grade. I only wish I'd bought one years ago instead of buying and disposing of cheaper brands that don't last. (Penny-wise pound foolish I was.)
- michaelt 7y agoWhen the buy-it-for-life premium is nontrivial, I try to first buy something basic and use it until it falls apart, simply to confirm that this is something I will use After all, sometimes you'll buy a guitar then realise although you like the idea of knowing how to play, you don't much like the idea of practising. Better to figure that out with a $300 guitar than a $3000 guitar. And hell, often cheap devices last years anyway under home use, if you know how to look after them; my $7 electric whisk and $45 electric hammer drill are still working just fine after 10 years! (Of course, you don't want to go so cheap it becomes dangerous/difficult/underpowered and artificially makes you not use it - I've mostly had the judgement or luck to avoid that)
- wvh 7y agoSome high-end products keep their price better though. You can probably sell that $3000 guitar or guitar amp for close to what you paid for it. Extreme example is a house; luckily you can move away and get most of your money (or more!) back. What I'm basically trying to say is that for some things it makes sense to also keep the resale value in mind.
- ethbro 7y agoPeople say this, but do the economics support it in most categories? My gut says the depreciation between new and used + your time spent finding a buyer and selling torpedo the actual benefits.
- ethbro 7y ago> When the buy-it-for-life premium is nontrivial, I try to first buy something basic and use it until it falls apart, simply to confirm that this is something I will use Believe it was popularized by Adam Savage, re: tool purchases. Essentially, current price segmentation means the optimal approach is buying cheapest (e.g. Harbor Freight), seeing how much you actually use it, then if you use it (or use it hard enough it breaks) buy something premium for your second purchase. You'll save enough on all the things you don't really use to more than make up for replacement costs.
- rkangel 7y agoIt's not just whether you use it, it's also what features you value. I gave this advice to some friends taking up skiing - it turned out the most valuable feature of a skiing jacket for me was a large number of pockets (so I didn't have to take a bag). I would never have known that if I hadn't first had a cheap jacket for a couple of seasons.
- blaser-waffle 7y agoSeconded. If you're a pro or plan on using a tool a lot it makes great sense, but if you're just getting your feet wet or a dilettante then go with something cheaper until you KNOW you need something more. Source: my collection of high end crap I never use.
- Steltek 7y agoExcept tools may not themselves break but cheap tools can break other things. Cheap wrenches will strip hex bolts on bikes, for instance. Buy Wera hex-plus at a premium but do the job right right.
- ethbro 7y agoThis feels like a relatively rare scenario masquerading as a common occurrence, which is part of the point. Of people with wrenches, how many use them on engines or high-end bicycles? And so it's relatively easy for tool companies to convince people "You know what? You may only have thought about working on an engine a few times, and have no idea where the valve cover is, but by god you're a mechanic. Not like those weekend warrior types. You deserve the good stuff. A full set of Snap-On!"
- karatestomp 7y agoWhere you get into trouble with the guitar example is going under $300 (used). A lot of the beginner instruments (think: First Act) are so poorly made they’re hard to play without having work done on them by someone who really knows what they’re doing, and sound terrible regardless. Going from $150 (new) to $550 (new) is a huge difference in quality, and even a beginner will notice. That seems to hold for a lot of instruments—there’s a price under which the quality’s so bad it could turn off someone who might have kept playing.
- _red 7y agoYeah, this is the same selling point for Le Creuset. $200 for a pot is a non-trivial expense, except when you consider: * Has lifetime warranty * Should easily survive your use and be capable of being passed down to kids, etc. Basically the selling point is: "buy this pot one time, for life".
- ethbro 7y ago> capable of being passed down to kids Thank god 60s avocado green is coming back into fashion...
- apawloski 7y agoWhile I don’t have Instagram or Twitter, another area you see this phenomenon is YouTube. Channels like Bon Appetit have quietly become huge. Also, while the author is correct on the status symbol nature of these two brands, they only very quickly note that both KitchenAid and Le Creuset are historically “buy it for life” tools in a world of planned obsolescence. That being said, I use a $40 Lodge enameled cast iron Dutch oven, and it works just as well. I’m curious about cheaper KitchenAid alternatives.
- inferiorhuman 7y agoThat being said, I use a $40 Lodge enameled cast iron Dutch oven, and it works just as well. What you're paying for with Le Creuset is the enamel. Lodge makes all of their enameled stuff in China and the it's pretty well documented that their enamel doesn't hold up as well. Cast iron is cast iron is cast iron but with the KitchenAid mixers you're also paying for design. America's Test Kitchen has some decent stand mixer videos on youtube. Some of the other brands (like Bosch) have their loyalists but overall there are reasons beyond longevity to go for the expensive mixers.
- apawloski 7y agoThat’s interesting, regarding Lodge, but I could replace this 6 times and still spend less than the cost of one Le Creuset. (I appreciate irony of this point in contrast with my “buy it for life” point above.) America’s Test Kitchen is another service that’s interesting in the context of the article. They aren’t a sexy Instagram brand, but are a service that should thrive in this space. I’m wondering if they’re getting the adjacent bump from all of this.
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- skylanh 7y agoThe enamel in my mother's Le Creuset pot is over 40 years old at this point and still a daily use. That's n=1, but I think it still applies over their product line. I bought a pot thinking it was similar (it wasn't), the difference in food-stuff adhesion is … palatable.
- rob74 7y agoThis article has me scratching my head honestly. "I decided I wanted to become a person who makes soup" - isn't soup one of the easiest things to cook? I'm not really into cooking myself, but even I could throw together one given a recipe and some time. I'm not sure what kind of soup she was thinking about though, if you first need to buy articles worth hundreds of dollars to cook one...
- wodenokoto 7y ago> isn't soup one of the easiest things to cook? Depends on how good the soup you want to make is. Look up “how to make tonkotsu from scratch” on YouTube and you’ll find videos of people prepping their soup 2-3 days in advance.
- lincolnq 7y agoThat’s the point of the article. You don’t need it. The soup is an excuse to buy the status symbol.
- fennecfoxen 7y agoOr sometimes, the status symbol is to guilt you into making soup regularly, so your purchase seems like it was not a waste. (Weaponizing the sunk-cost fallacy, as it were.)
- vwcx 7y agoI’ve noticed amongst my peers in their 30’s that the action of trying new things is intrinsically linked with buying new things. Maybe it’s a product of being raised in 1980s USA, but it isn’t enough to just try to put new soup ingredients in the pot you have. You must buy something that ‘sparks joy’ or ‘inspires’ the action. Value isn’t derived from the practice of something new unless accompanied by the dopamine bump of status symbol acquisition (and perhaps peer reaction to display of such symbol). Want to start exercising? Gotta buy new $140 Lululemon tights to help inspire the action, because willpower isn’t enough.
- Traster 7y agoThere are two things going on here. For people who actually make soup - making soup can be a very lengthy process. For example, chicken soup is generally made by boiling down a chicken carcass for many hours and then adding veg and seasoning for flavour. On a practical level, you can then freeze the soup and it'll last for months. It's a great way of having a healthy, easy meal waiting for you any time. You can also really change and play with the recipe to come up with something great. Cast iron is great because its really heavy and stores heat so it's great for slow cooking, and you want enamel because it reduces maintenance (uncoated cast-iron absorbs what it's cooking which is why you never cook tomatoes in a cast iron skillet). Le Creuset are great quality, last forever, and are well designed which is why they command a premium. The point of the article is that actually she doesn't want to make soup, she wants to be like the people in the videos she watches and the concrete immediate step to get there is by buying the tools they have. It's like buying a gym membership in January. You want to get fit, buying a gym membership is easy. Actually going to the gym is hard.
- konart 7y agoThat's interesting. I guess KitchenAid have different products for different markets. In Russia they are considered an expensive but crappy product. Great number of colors, but underpowered, not well designed (engineering wise) and easily broken. I was thinking of buying Le Creuset after my Woll Diamond left me unsatisfied after two years of use.
- kls 7y agoThe old US KitchenAid mixers where of better quality than the newer ones. It seems to be one of the last products Whirlpool Corporation touched after their acquisition of KitchenAid in the 80's but by the mid 90's the mixers where just not as good as the originals. It's sad because KitchenAid (everything they made) had a reputation for lasting a lifetime at a reasonable price tag. Maytag was the same way for larger appliances. Nowadays you have to step up to the semi-pro or even commercial items to get lifetime quality such as Viking or Wolf and the prices are anything but reasonable. I tend to buy used for appliances due to this fact as I would rather have the quality rebuild-able items than the low quality items mostly being sold today. I just bought and rebuilt a Viking stove it was easy, the components are fairly robust and it will last me a lifetime.
- HelloMcFly 7y agoKitchenAid is also confusing on their line of mixers. Some are heavier-duty than others, but without doing the research it's very hard to tell as they all look similar on the outside.
- kls 7y agoI eventually upgraded to a used Hobart would not trade it for the world. I make a lot of bread so it was worth it for my household, it was only about $100 more than a top of the line KitchenAid.
- mumblemumble 7y agoI thought the BOLTR teardown of one was entertaining: https://www.youtube.com/watch?v=0qKp-0h9P18 https://www.youtube.com/watch?v=0qKp-0h9P18 Sadly, it's only one model. I'd love to see a lot more consumer products be subjected to this kind of treatment.
- teekert 7y agoI like my KitchenAid but I think they took the simplicity to far, you can very easily turn it on accidentally when there is no bowl or when the "head" is in the up position (because of a lack of safety switches but also because the "change head position" switch is almost exactly the same as the start switch). This can easily break your fingers. I feel that that could improve. Also, the default white bread dough kneader is not so good, the more expensive one works better. Moreover the default "stirrer", without the rubber flap, is near useless. Still, it looks and feels premium. "What I didn’t expect, though, is how much having a few high-quality tools would improve my experience of cooking overall—so much so that any aesthetic payoff now feels incidental." I certainly agree with that, I can just trow in some bananas, some oats, almond flour (optionally), let it mix, add some walnuts, pour into a cake shape and bake a nice breakfast cake. Also, pancakes, just start with the milk and you will have no lumps. Self made fresh whipped cream, also hard to beat. I like using it, perhaps it's a nerd thing, I read more since my fancy kindle, I bake more since my fancy kitchenaid.
- GrumpyNl 7y agoSame here, im very disappointed those features are not there. Mixer running, move the mixer part up, no problem.
- teekert 7y agoYeah, and it would be very easy to make a mechanical (or electrical) switch that detects whether the bowl is present and switches that stop the machine when it is tilted backwards. Not doing it is borderline negligence imho.
- dsfyu404ed 7y agoWhen a brand becomes a target is ceases to be a good brand. Kitchen-aid has been slapping their name on all sorts of value engineered hand mixers, blenders and other kitchen appliances for a few years not. It's only a matter of time until they succumb to the urge to cheap out on their core product line and rake in the profits for a decade or so while perception catches up with reality.
- kls 7y agoIt is the business model of Whirlpool corp. KitchenAid's destiny was fixed when Whirlpool bought them, they buy brands with stellar reputations and cheapen the products over time, miking them into the ground. They did this to Maytag as well. Sadly as of lately Electrolux seems to be following the model of Whirlpool and GE of acquiring and ruining brands.
- mech1234 7y agoI really don't understand the appeal of dutch ovens for most home cooks. How is it better than a cheap roasting pan? ie. https://www.amazon.com/Granite-Ware-18-Inch-Covered-Roaster/dp/B000050AVC/ref=sr_1_42?keywords=roasting+pan&qid=1583329832&sr=8-42 https://www.amazon.com/Granite-Ware-18-Inch-Covered-Roaster/... I understand that you can bury a dutch oven in a pile of coals, but I figure hardly nobody is doing that.
- mumblemumble 7y agoDutch ovens can go both in the oven and on the range, so they're a fair bit more versatile than a cheap roasting pan and allow you to get by with fewer pieces of cookware cluttering up your kitchen. They also tend to be more durable. Our Granite Ware stuff inevitably has the enamel chipping off after a few years. By contrast, my mother in law's dutch oven is at least 50 years old and still going strong. You don't have to go full Le Creuset, either - there are plenty of quality cast iron dutch ovens that only have to last twice as long in order to be cheaper than the cheap roasting pan.
- jdkee 7y agoModern KitchenAide appliances (fridges, stoves, microwaves)are garbage. Cheap exteriors that dent easily, poor engineering of critical parts and lousy ability to repair broken parts in a cost-efficient manner. Simply more evidence of decontented America.