> We're moving toward a world in which you can be identified if you go out of public. ... I think you mean, "We're moving toward a world in which you can be id

> We're moving toward a world in which you can be identified if you go out of public. ... I think you mean, "We're moving toward a world in which you can be identified by machines if you go out in public." (My friends can identify me pretty easily out there.) We are choosing to move toward that world. We could choose something else. And just because other people are choosing it, doesn't mean you or I have to. Personally I have gotten weary of every single company/organization I deal with collecting more information about me than they need to meet my needs... to such an extent that I now have started looking for opportunities to deny them that information (including simply avoiding them).