I see it called Kraft Dinner here in the southeast US. I figured since roux-based mac and cheese is a staple in southern cooking, they wanted to let everyone kn

I see it called Kraft Dinner here in the southeast US. I figured since roux-based mac and cheese is a staple in southern cooking, they wanted to let everyone know to expect something quite different. But now I see on their website the full name is "Kraft Macaroni and Cheese Dinner".