Reducing per unit energy consumption (aka increasing energy efficiency) is not only very different from reducing global energy consumption, but it can often lea

Reducing per unit energy consumption (aka increasing energy efficiency) is not only very different from reducing global energy consumption, but it can often lead to an increase in global energy consumption. This is called Jevons paradox: https://en.wikipedia.org/wiki/Jevons_paradox https://en.wikipedia.org/wiki/Jevons_paradox and is quite an interesting topic.