SXSW is quite far from a fan-run type of convention. There's big money involved with corporate sponsors - Budweiser, Amex and Kia being some. It basically takes

SXSW is quite far from a fan-run type of convention. There's big money involved with corporate sponsors - Budweiser, Amex and Kia being some. It basically takes over Austin for a couple of weeks. It's also a few distinct conferences - music, film and interactive. To give an idea of it's size and scope here are the stats from 2019: https://explore.sxsw.com/hubfs/2019-SXSW-Event-Stats_9-10-19.pdf https://explore.sxsw.com/hubfs/2019-SXSW-Event-Stats_9-10-19...