It will vary from manager to manager depending on their level and the individual personality, but just remember the golden rule that generally speaking all midd

It will vary from manager to manager depending on their level and the individual personality, but just remember the golden rule that generally speaking all middle management is looking to either advance their position in the company or at least better their standing within it. With that in mind it makes life much easier because now you just have to communicate your product to that end. Find out the goals of the managers' bosses, and prepare a small brief of empirical evidence that explains that you understand what their bosses want and how your product can help meet those needs. If you are skillful enough, you should try to communicate this in a way so that you only provide just enough info and indirect hinting that they arrive at the conclusion on their own rather than you giving them a conclusion. Remember the second golden rule that humans are fundamentally emotional. If you provide all the answers for them and they dont know you or trust you, they're more likely to just dismiss it all regardless.