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On one hand, we've had a generation of persona-based sales/marketing where it is key to understand your customer, numerous multi-billion dollar companies like G
by caseysoftware 7y ago
On one hand, we've had a generation of persona-based sales/marketing where it is key to understand your customer, numerous multi-billion dollar companies like Google, Facebook, Twitter, etc, etc that function because they let you target your ads down to excruciating detail, the entire Obama campaign's 2012 micro-targeting data efforts, and the rise of communities based on every interest, habit, and niche.
And on the other hand, we're supposed to believe that ad targeting doesn't work.
- edmundsauto 7y agoI think the mistake is conflating all types of advertising. Direct response ads can work, no doubt! But branding ads and things more subtle, are trying to influence behavior that has many inputs.