I think it is more aimed at technically competent users, regardless of organisation size. It is not, as it stands, suitable for direct use by non-technical peop

I think it is more aimed at technically competent users, regardless of organisation size. It is not, as it stands, suitable for direct use by non-technical people who can nevertheless follow step-by-step instructions to purchase and install a certificate from the traditional CAs. Similar 'hold my hand' tooling isn't there yet for LE. Nothing about the protocol itself mandates such short validity periods though I presume? Nevertheless technical people bemoan average users clustering towards centralised web-hosts but forget the reality that hosting a website from your own desktop or a VPS is far from trivial even in 2020!