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“In the ads world, just because a product doesn’t work doesn’t mean you can’t sell it.” - arguing that targeting does not work and can be sold no the less. See

• Nasrudith 7y ago
  Well I have pointed it out before - the person they need to convince to sell ads is the client and not the end customer. We see that all the time with "not advertiser friendly" content that is popular and their foolish attempts to shape it because they fear the backlash of the irrelevant noisy "church lady" types upset that Coke advertised to a musician who admits to having had premarital sex once. The New Jazz/Rock and Roll/Heavy Metal/Rap being shunned at first until it gets huge and the opportunity always being missed by the one who captured the prior wave comes to mind as a reoccuring generational foolishness. In order to sustain technically all that needs to be done is to convince the adseller that you are responsible for success and the adseller's situation to be sustainable. The performance itself is irrelevant until they can actually audit the effectiveness.