Because it clearly piques the interest of many. You may wish to check up on your definition of fad; it may have grown in popularity recently [1] but a a practic

Because it clearly piques the interest of many. You may wish to check up on your definition of fad; it may have grown in popularity recently [1] but a a practice dating back over 1000 years isn't really a fad [2] [1] http://ngrams.googlelabs.com/graph?content=meditation&year_start=1700&year_end=2000&corpus=0&smoothing=3 http://ngrams.googlelabs.com/graph?content=meditation&ye... [2] http://en.wikipedia.org/wiki/Meditation http://en.wikipedia.org/wiki/Meditation