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Yes! A newsroom does cost money, but we think it’s the right thing to invest in. The short answer for how we pay for it: we think we can provide a service in ex
by andreaaaa 7y ago
Yes! A newsroom does cost money, but we think it’s the right thing to invest in. The short answer for how we pay for it: we think we can provide a service in exchange for money.
Many people don’t want “the news” to deliver them endless feeds of articles they’ll never read; they want an easy way to stay informed. We hope to provide focused, finite news for people who don’t have the time or interest to stay on top of Twitter and a bunch of news aggregators all day. Without ads, we don’t need to be so focused on maximizing impressions and user engagement, and can afford to say “you’re all caught up!”
Today, only ~13% of American adults pay for digital news, vs. ~75% that pay for some streaming video service. However, historically, ~90% of households paid for a newspaper. We think there’s a large, untapped market for a better news product.