Then you'd have to find out (should you be interested) if the consumer cares about that. People assumed consumers wanted a cheap vacuum. (That's not an unreaso

Then you'd have to find out (should you be interested) if the consumer cares about that. People assumed consumers wanted a cheap vacuum. (That's not an unreasonable assumption.) Dyson then showed that there are other dimensions consumers are willing to judge a vacuum on than just price alone. One category (out of 4) in Pragmatic Behavioral Psychology (or Dutch School of Marketing) is context changing. By creating a $75 product, consumers have nothing to compare it too and might judge solely on price if they view it as a commodity. Should you use context changing, you can shift the conversation from price to safety by educating them. Perhaps throwing it in the shape of a story about a couple who's house burned down, and why it's so important not to think you can skimp on this stuff. In that context, you're no longer competing on price but on quality because you've messed with the context frame. These are all things that will need to be tested. The only way to know for certain is by talking to users and seeing if you can sell the product.