> Trouble there is that people won't pay $2000 for a fridge even if it is extremely well built and will last 30 years. It's all about expectation management. O

> Trouble there is that people won't pay $2000 for a fridge even if it is extremely well built and will last 30 years. It's all about expectation management. Of course people today would be shocked by huge price rises, but eventually, as the "new normal" bedded in, no one would bat an eye. Take light bulbs as an example. Here in the UK filament bulbs used to regularly burn out, and the replacements cost maybe £1 each. When filament bulbs were phased out, compact fluorescents (CF) were subsidised and cost... about £1 each. The entire light bulb "fleet" was changed over with very little fuss. Now these new bulbs last for 20 years, so the number of replacements we need to buy is minimal. I can't buy CFs in shops these days, it's all LEDs, and they cost £6 each. But nobody cares, because lightbulbs are no longer an every day purchase. In fact, I recently fitted new lights in a room, and a friend of mine was baffled by the LED bulbs. He'd never seen them, _because all of his own old CFs were still working._