> their ability to orchestrate and deliver scaled computing at the highest possible speeds. The gaming industry is already good at that. Like, really really go

> their ability to orchestrate and deliver scaled computing at the highest possible speeds. The gaming industry is already good at that. Like, really really good. Do you think companies that operate world-spanning low-latency gaming experiences are going to be quaking in their boots because Google? What Google is really, really bad at is humans. And the gaming industry is all about understanding that there are a raft of interests ranging from casual to shooter to arty to... whatever. There's still a lot of room for taste-driven sleeper hits (think Untitled Goose Game) as well as research & marketing driven extravaganzas like GTA Online or FIFA whatever-the-year-is. And wrangling social media, forums, engaging with fan wikis and chat and stuff, which is part of the fabric of gaming, is the sort of thing Google are absolute shit at. Gaming chat is famously terrible, but even gamers look down their nose at YouTube comments.