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You could argue that Youtube breaks even. But they pay peanuts to creators, $1k - $3k/million views per monetized video. And they own their own CDN, so bandwid
by redis_mlc 7y ago
You could argue that Youtube breaks even.
But they pay peanuts to creators, $1k - $3k/million views per monetized video. And they own their own CDN, so bandwidth is a cost they can control or share with other properties.
And not operating Youtube would mean another advertising company would have a foothold to compete against them.
- scarface74 7y agohttps://www.theverge.com/2020/2/4/21121370/youtube-advertising-revenue-creators-demonetization-earnings-google https://www.theverge.com/2020/2/4/21121370/youtube-advertisi... Except, it’s not actually $15 billion. Alphabet CFO Ruth Porat told investors during an earnings call on Monday afternoon that YouTube pays out a majority of that advertising revenue to its creators. Although Porat wouldn’t say how much of the $15 billion goes to its content makers, she did specify those payouts belong to YouTube’s “content acquisition” costs, which run around $8.5 billion.