I actually noticed this when testing what kind of users Facebook ads brought to my site. The numbers from Google Analytics didn't seem to match the number of cl

I actually noticed this when testing what kind of users Facebook ads brought to my site. The numbers from Google Analytics didn't seem to match the number of clicks reported by Facebook. As a side note, those users were useless anyway as all of them were bots: https://www.reddit.com/r/marketing/comments/4smisl/facebook_ads_100_fake_clicks/ https://www.reddit.com/r/marketing/comments/4smisl/facebook_...