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La Croix was founded almost 40 years ago, I remember drinking it (not very enthusiastically) as a kid growing up in the 80s.
by dasil003 7y ago
La Croix was founded almost 40 years ago, I remember drinking it (not very enthusiastically) as a kid growing up in the 80s.
- jbay808 7y agoOh what?? Wow, I'm quite surprised. Were they making the same sort of product back then? Maybe it just took them a long time to spread to Canada.
- mntmoss 7y agoThey can identify the market but not have the right way of reaching it. Two of the biggest changes in the past few decades: 1. Everything can be shipped online, so niche targets have more options. I have a memory of craving Yoo-Hoo in college, in the mid-2000's and seeing no local outlet for it, and therefore I went on Amazon and purchased six boxes of the stuff. I got what I wanted, although by the time I was done with those six boxes, I was very much over Yoo-Hoo. 2. The move towards stocked-fridge offices as seen in every SV tech campus, which make more of these items a B2B purchase, and therefore incentivize developing and marketing products on the basis of productivity-enhancing qualities. In the not so distant past it was more common for a campus cafeteria to be relatively modest, putting things in the hands of the culture more generally... ...and there is evidence for a "big sugar" industry conspiracy in the late 20th century pinning the blame for heart disease on high-fat diets, and therefore shifting the culture for a whole generation, but primarily in North America. Other countries did not have the same kinds of trends. And since that marketing position has gradually decayed they are forced to start selling water minus the sugar, indeed they anticipated that happening when they started bringing out diet sodas in the 80's.
- jbay808 7y agoSeems like Safeway and Walmart these days are all stocked with at least four competing brands of drinks that are just carbonated water + flavour, even out in rural areas. That should have been possible before online shipping and SV beverage cabinets. Anyway, diet sodas have been around forever but to my memory always attempted to taste as sweet as the sugary drinks.
- ChickeNES 7y agoIt's funny you should mention Canada: https://en.wikipedia.org/wiki/Clearly_Canadian https://en.wikipedia.org/wiki/Clearly_Canadian
- jbay808 7y agoCan you explain what's interesting about Clearly Canadian? I used to like their drinks back when it was possible to find them in stores, perhaps 15-20 years ago. But I'm pretty sure they were all sweetened...