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I think it's mostly marketing at this point, but for awhile it used to differential products that were previously only available through mail-order. I remember

I think it's mostly marketing at this point, but for awhile it used to differential products that were previously only available through mail-order. I remember in the 90's there was an "As Seen on TV" store in the Mall of America that only offered such products. See the Wikipedia article: https://en.wikipedia.org/wiki/As_seen_on_TV https://en.wikipedia.org/wiki/As_seen_on_TV

Stratoscope 7y ago
There is still one at Oakridge Mall in San Jose. Probably a bunch more in other malls. https://www.westfield.com/oakridge/stores/all-stores/as-seen-on-tv/19532 https://www.westfield.com/oakridge/stores/all-stores/as-seen...