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As others have pointed out, Tesla actually spends quite a bit of money on advertising. They also got reprimanded in Germany for lying about pricing in their ads

• tyfon 7y ago
  They had to stop putting the "price after savings" on their web pages in Norway long time ago, it just wasn't compatible with our laws. They also had to pay back money to buyers due to having the combined power of the motors on their web page and not what the battery actually could put out. I wouldn't count a product web page advertisement but I guess definitions vary. In any case they spend close to nothing if anything on regular ads and sell a ton of cars (at least here in Norway).
• notahacker 7y ago
  And one of Tesla's core marketing claims - that their vehicles are equipped with 'the hardware needed for full self driving capability' certainly isn't any more honest than Molekule's claims about the efficacy of their filters.