9 ms·
It’s literally just the comtemporary version of As Seen On TV
by catblast 7y ago
It’s literally just the comtemporary version of As Seen On TV
- Nextgrid 7y agoDoes anyone know the appeal that "As Seen on TV" was supposed to have? A lot of products are being advertised on TV (anything from clothing brands to cars to health insurance) and don't use that fact as a selling point. Why was the fact that it's "seen on TV" used as the only differentiating marker on the product?
- cgriswald 7y agoI think it's mostly marketing at this point, but for awhile it used to differential products that were previously only available through mail-order. I remember in the 90's there was an "As Seen on TV" store in the Mall of America that only offered such products. See the Wikipedia article: https://en.wikipedia.org/wiki/As_seen_on_TV https://en.wikipedia.org/wiki/As_seen_on_TV
- Stratoscope 7y agoThere is still one at Oakridge Mall in San Jose. Probably a bunch more in other malls. https://www.westfield.com/oakridge/stores/all-stores/as-seen-on-tv/19532 https://www.westfield.com/oakridge/stores/all-stores/as-seen...
- ralusek 7y agoI imagine it's just to assure the consumer that "this is likely that very product you saw cut the skin off a grape in that infomercial that impressed you."
- VHRanger 7y agoHaving multiple different types touchpoints increases likelihood of conversion. If you see something on TV, then overhear people talking about it on the street, then see it on FB, you're much more likely to buy it. Even though each signal is weak and unreliable (and even together they still probably don't mean much) the connection in your brain is more robust.