The difference is that Gucci doesn't claim that their pocketbooks will protect you from Coronavirus. People paying for a Gucci know what they're getting: a poc

The difference is that Gucci doesn't claim that their pocketbooks will protect you from Coronavirus. People paying for a Gucci know what they're getting: a pocketbook that conveys a particular fashion, status, and personal brand. People buying Molekule air filters don't know what they're getting. If Mlekule air filters could be picked up at $5 at your local 7-11, this would still be predatory false advertising. The price doesn't matter.