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Tesla spent $70 million on marketing in 2018. https://ir.tesla.com/node/19496/html https://ir.tesla.com/node/19496/html "Marketing, promotional and advertisin
by harryh 7y ago
Tesla spent $70 million on marketing in 2018.
https://ir.tesla.com/node/19496/html https://ir.tesla.com/node/19496/html
"Marketing, promotional and advertising costs are expensed as incurred and are included as an element of selling, general and administrative expense in the consolidated statement of operations. We incurred marketing, promotional and advertising costs of $70.0 million, $66.5 million and $48.0 million in the years ended December 31, 2018, 2017 and 2016, respectively."
- tyfon 7y agoOk, not quite zero but close to it. I've never seen a banner ad or tv ad for tesla outside of their stores. I suspect most of this cost is banners and such in their stores and video production for their youtube channel. Maybe they also count reveal event. In any case it pales in comparison to let's say Wv who spends between 5 and 6 billion each year [1]. [1] https://www.statista.com/statistics/286537/volkswagen-advertising-spending-worldwide/ https://www.statista.com/statistics/286537/volkswagen-advert...
- adrr 7y agoComparing a company that sells 10 million+ cars a year to a company that sells 500k cars.
- tyfon 7y agoWell it's still comparatively low. I've yet to see a Tesla ad on TV, news papers or billboards and they still sell like hot cakes in my country. If we count the full 70 million for tesla spend in marketing against an annual average of about 6 billion for Vw, Tesla comes out at $140/car and Vw comes out at $600/car or about 4 times as much pr car. The main point I was trying to make was that for me ads are a negative towards a brand not a positive as I will suspect the quality of the product if they have to advertise.