Throughout the text (laying out the Java vision), the user is described as a passive "consumer" who will be "reached", "targeted" and generally have their exper

Throughout the text (laying out the Java vision), the user is described as a passive "consumer" who will be "reached", "targeted" and generally have their experience controlled by advertisers, device manufacturers, content owners and service operators. With nobody considering the user's perspective, it's no wonder the Java UX turned out the way it did.