3 ms·
Podcasters are always paid for these product reviews. This is out of the playbook for all DTC companies. I'd recommend and support consumer reports. If you
by adrr 7y ago
Podcasters are always paid for these product reviews. This is out of the playbook for all DTC companies. I'd recommend and support consumer reports. If you're not paying for a review, more than likely it's paid for by a company.
Even review sites that look like they are ad supported and independent are controlled by these D2C brands. Eg: Casper owns Sleepopolis.
https://www.vox.com/2017/9/23/13153814/casper-sleepopolis-lawsuits-mattress-reviews https://www.vox.com/2017/9/23/13153814/casper-sleepopolis-la...
- coleca 7y agoWonder how many podcasters will stop raving about how the Molekule changed their life. Probably none.