I always thought that the Internet with its „collective wisdom“ would make it more difficult to sell snake oil to unwary consumer, but now I think the opposite

I always thought that the Internet with its „collective wisdom“ would make it more difficult to sell snake oil to unwary consumer, but now I think the opposite is true. It’s crazy how many pseudo-scientific gadgets are hyped up by social media these days. Here in Germany we have startups like “Mitte” that wants to sell “personalized water” produced using smart purifiers and some rather sketchy marketing (https://mitte.co https://mitte.co). They were really successful on Kickstarter (where else) but seem to be in financial trouble now. Maybe that’s not surprising since Germany (like many European countries) has really good drinking water, so apart from making the water softer by removing calcium carbonate (which is also only a problem in some regions) there’s really not much you can do to improve a basic product like water. I wonder what’s next after air and water though...