Yeah, I think that's a very good point. It's fascinating how certain things have changed. E.g. How companies used to be a crucial part of the local culture. If

Yeah, I think that's a very good point. It's fascinating how certain things have changed. E.g. How companies used to be a crucial part of the local culture. If you know all your customers by name, and your son goes to school with the son of some other customer, you have skin in the game in a way certain companies don't anymore. You're incentivized to do a terrific job.