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Or the ones commenting never used. I am certain many people read, chuckle and don't bother explaining. Any small/medium size company running an e-commerce platf

Or the ones commenting never used. I am certain many people read, chuckle and don't bother explaining. Any small/medium size company running an e-commerce platform will be using Google products, including GTM, analytics, ads, youtube ads. It is impossible not to use it at this point. If you don't use it, you will be forced to add it for another 3rd party working with you or with your client.

Nextgrid 7y ago
> It is impossible not to use it at this point. Maybe the reason is that a lot of products are just useless trash and don't actually fill a legitimate need? They only sell because of the advertising exploiting a weakness in people's mind, but wouldn't sell on their own because it turns out people don't actually need this product? If you make a product that truly solves a problem, it should sell itself. A good example of this is Monzo - they founded a new modern bank that addresses all the problems of the legacy banking industry. The product sold itself and they reached a million customers without any marketing. In any case, whether you need ads and tracking to be in business is one thing, but being in business and profitable is not a right, so if you can't do so while respecting the law such as the GDPR then it shouldn't be our problem as users.