In a lot of ways, public health communication has the same problem as Federal Reserve communication -- any communication is itself likely to influence the situa

In a lot of ways, public health communication has the same problem as Federal Reserve communication -- any communication is itself likely to influence the situation. Consequently, the standard playbook seems to be "Say as little as possible, to avoid doing harm." It feels like part of the problem is public communication not having adapted to the internet age. And we'll probably have to wait another ~10-20 years for that generational + academic shift. Historically, you could get away with restricting communication on the limited number of mass market broadcast mediums. Now, restricted information just creates a vacuum filled by random other internet voices.