They got the product right in the areas my IT department cares about - included in O365 license, and the illusion of integrated account management. As I hinted

They got the product right in the areas my IT department cares about - included in O365 license, and the illusion of integrated account management. As I hinted at in my comment, account management is a pain point for us users - but probably not for the ones managing the users in a company.