Two things though: If you’re basing the punishment on profits from the infraction, you still have to take into account the percentage of those infractions that

Two things though: If you’re basing the punishment on profits from the infraction, you still have to take into account the percentage of those infractions that are punished. If the fine is 5x what the company would make from that behavior, but there’s only a 5% chance they get caught, they may very well choose to do it anyway. Also, corporations are made of people. An emotional punishment may sway someone high up at the company who has the power to reform it.