There are different genres, or tiers (casual, hyper casual, midcore) that vary greatly in their economic schemes. Casual and hyper casual especially have low CP

There are different genres, or tiers (casual, hyper casual, midcore) that vary greatly in their economic schemes. Casual and hyper casual especially have low CPIs but low LTVs as well, and ads are a very important income source for them. Midcore and up have CTI that is much higher (can be up to $10 or even higher), and of course, they have very small % of paying users as well, but they make it up in ARPPU and especially whales, and almost don't depend on ad income (but since most of their audience doesn't pay at all, they still show ads, of course).