B2B Founders, In Early Stage Sales Do Not Take Random Walks

When seeking to validate and identify an early-adopting target market it's SUPER important to have clear commercial assumptions outlined and ready to test. Case in point, below ... "How science works: 1. Hypothesis 2. Test 3. Difference == Learning How A/B testing is usually implemented: 1. test 2. test 3. test ... No hypothesis == no learning == random walk" - Jason Cohen - @asmartbear --- Jen Abel, Co-Founder, www.jjellyfish.com